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David Buirski
Plenty of room at the inn: trying to hide our embarrassment at the PR disaster behind glasses of Maccabee beer. My assistant, Zvi Karmon, is next to me on the left. He later launched his own agency. The two in the center were reps for the breweries who did nothing to encourage their clients to attend the event. Originally from London, Denis Shifrin is on the right. He, too, ran his own agency, Shifrin Na’aman, and was responsible for the second brewery.

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From Disaster to Triumph