How do you entice the children to wear face masks in an epidemic? 
Easy – you tempt them with their favorite cartoon characters!
Spotted in one Israeli mall was a stall with masks to make all kids smile – not that you'd be able to see that look of joy once their faces were hidden behind a mask illustrated with Mickey and Minnie Mouse, Hello Kitty, Frozen, Fireman Sam and SpongeBob
SquarePants, to name just a few.
The same stall was also selling black masks which had the logos of top brand names on them: Adidas, Nike, Calvin Klein, Levi's, The North Face …even the familiar Burberry check pattern.
Yes, we might be living through hard times, but we can still set a trend.